What Can You Gain from Public Speaking Engagements?

Can public speaking engagements be a good opportunity or more trouble than it’s worth?

Being invited to speak to a room full of eager listeners is a great opportunity to get your message out. Use these moments to differentiate yourself from others in your field. Public speaking can:

• Establish you as an expert and authority

With a captive audience right in front of you, there is ample time to discuss who you are, why you are an authority and share anecdotes that show your skill in action. This is also a time to let the audience know you, as well as understand them. Be eager to share information that they can use to impact their current situation.

• Free publicity

Generally, when you are asked to speak, the event will provide the marketing and public relations outreach. They will share your bio (have one ready!), any web links or blogs with the potential audience so they can learn more about you. This is an easy win for the speaker. The audience has been given permission to accept you as an authority because you are the speaker.

• Opportunity to connect

After a speaking engagement, you may be asked to stay and talk with audience members one on one or at a reception or informal session. Take this chance to shake hands and answer questions. This is an excellent time to give out business cards if asked and give that final personal touch to your presentation.

Kristen White is a Content Catalyst and Powerful Interviewer. She can quickly add the crisp clarity, magic dust and unique brand elements to any message, book, product or campaign.

Through her award-winning interview skills, Kristen will excavate and synthesize a personal story and legacy into a magnetic brand and content strategy. Her strong intuitive insight, journalistic training and versatile wordsmithing, offer clients a wellspring of fingerprint language options to apply to all levels of their written, spoken and video communication. Kristen is a bestselling author, award-winning documentary film director and cast member, television series creator/writer, and television on-camera journalist. As the CEO of Rock the Stage, Page, and Screen™, a digital media and marketing company, Kristen supports clients with unique personal brand development, speech writing and performance, book concepts, titles, outlines and marketing, and online business consulting.

Rock the Stage, INC, offers professional video production for authors, speakers and coaches with a variety of speaking topics.  The company also offers speechwriting, broadcast-quality lifestyle video interviews and fast-track book publishing via an on-camera interview.