5 Essential Videos to Market Your Personal Brand:
How to Showcase Your Expertise,
and Drive Action
Creating videos is an effective way to market your personal brand and connect with your audience on a deeper level. Here are five types of videos you can create to market your personal brand:
1. Introduction Video: An introduction video is a great way to give your audience a glimpse into who you are and what you do. This video should be short and sweet, highlighting your unique value proposition and the key benefits you offer. Use this video to introduce yourself, showcase your personality, and make a memorable first impression.
2. Testimonial Video: Testimonial videos are powerful tools for building trust and credibility with your audience. Reach out to satisfied customers or clients and ask if they would be willing to provide a video testimonial. Highlight their positive experience working with you, and include their name, photo, and business name to add authenticity to your video.
3. Expert Tips Video: Expert tips videos are a great way to showcase your knowledge and expertise in your field. Identify common questions or pain points your audience may have and create a video providing helpful tips or solutions. Use visuals, such as graphs or charts, to enhance the educational value of your video.
4. Behind-the-Scenes Video: Behind-the-scenes videos offer a unique glimpse into your personal brand and can help to create a sense of authenticity and transparency with your audience. Showcasing the processes and people behind your personal brand can help to build a stronger connection with your audience.
5. Call-to-Action Video: A call-to-action video is a powerful way to drive action from your audience. This video should be short and to the point, clearly stating what action you want your audience to take, such as signing up for a newsletter or attending an event. Be sure to include a strong call-to-action and provide clear instructions on how to take the next step.
Creating videos is a great way to market your personal brand and connect with your audience. By creating an introduction video, testimonial video, expert tips video, behind-the-scenes video, and call-to-action video, you can showcase your personality, build trust and credibility, and drive action from your audience. Remember to be authentic, provide value, and have fun with it!
Where Can You Find Me?
Kristen White is the founder of C.A.T.S. Networking, a women-empowering-women entrepreneurs biz growth community. She’s the Big Cat @ OrangeCatContent.com, a boutique digital marketing agency for Coaches, Authors, Thought Leaders, and Speakers in the personal development marketplace. With her background in TV news and filmmaking, she supports speakers at RocktheStageSpeakers.com
Kristen specializes in Video, Messaging, and Visibility strategies for entrepreneurs. You can connect with her for a complimentary session on your Online Video Strategy for Speaking & Media content.
Book a Massive Visibility with Video Mapping session here.