How To Have a Clear Message For a
2-Minute Video About Your Business

When creating a 2-minute video about your business, it’s essential to have a clear message that effectively communicates your value proposition and key selling points. Here are five strategies for creating a clear message for your video:

1. Identify Your Target Audience: The first step in creating a clear message for your video is to identify your target audience. Who are you trying to reach with your video, and what are their needs, wants, and pain points? Understanding your audience will help you create a message that resonates with them and addresses their specific needs.

2. Define Your Unique Value Proposition: Next, you need to define your unique value proposition. What sets your business apart from your competitors, and why should your target audience choose you? This should be a clear, concise statement that communicates the key benefits of your product or service.

3. Use a Storytelling Approach: Rather than just listing features or benefits, consider using a storytelling approach to communicate your message. Tell a compelling story that illustrates how your product or service has solved a problem for a customer or improved their lives in some way.

4. Focus on Key Selling Points: In a 2-minute video, you have limited time to communicate your message, so it’s important to focus on your key selling points. Identify the 2-3 most important benefits of your product or service and use them as the basis for your message.

5. Use Visual Aids: Finally, consider using visual aids to help illustrate your message. This could include animations, graphics, or footage of your product in action. Visual aids can help capture your audience’s attention and make your message more memorable.

By following these strategies, you can create a clear and compelling message for your 2-minute video that effectively communicates your value proposition and key selling points to your target audience. Remember to keep your message focused, concise, and tailored to your audience’s needs and preferences.

Where Can You Find Me?

Kristen White is the founder of C.A.T.S. Networking, a women-empowering-women entrepreneurs biz growth community. She’s the Big Cat @, a boutique digital marketing agency for Coaches, Authors, Thought Leaders, and Speakers in the personal development marketplace. With her background in TV news and filmmaking, she supports speakers at

Kristen specializes in Video, Messaging, and Visibility strategies for entrepreneurs. You can connect with her for a complimentary session on your  Online Video Strategy for Speaking & Media content.

Book a Massive Visibility with Video Mapping session here.