Overcome Fear and Become a TikTok Star for any
Business Owner:
5 Fears that Keep
You Frozen

Many people dream of creating engaging and viral videos for Instagram or TikTok, but the fear of putting themselves out there can be daunting. It’s understandable to feel anxious or apprehensive about creating video content, but it’s important not to let fear hold you back from pursuing your goals and creative aspirations. Here are some common fears and strategies to help you overcome them and start creating videos for social media:

1. Fear of Being Judged or Criticized:  One of the biggest fears when it comes to creating video content is the fear of being judged or criticized by others. The reality is that there will always be people who will not like what you do or say, but that shouldn’t stop you from sharing your creativity with the world. To overcome this fear, focus on your passion and the reasons why you want to create video content. Remember that there will always be people who will appreciate your work and who will find value in what you have to say. 

2. Fear of Not Being Good Enough: Another common fear is the fear of not being good enough or not having the necessary skills or equipment to create engaging videos. The truth is, nobody starts off as an expert, and it takes practice and trial and error to develop your skills. Start small, focus on creating authentic and relatable content, and learn from your mistakes. Invest in some basic equipment, such as a smartphone and a tripod, and use free editing software like iMovie or Adobe Premiere Rush to get started.

3. Fear of Not Knowing What to Say: Many people feel paralyzed by the fear of not knowing what to say or how to communicate their message effectively. The key to overcoming this fear is to identify your target audience and focus on creating content that will resonate with them. Practice brainstorming and scriptwriting, and consider starting with shorter videos that focus on a specific topic or message. It’s also important to be authentic and genuine in your delivery, so don’t be afraid to let your personality shine through.

4. Fear of Being Inconsistent: Consistency is key when it comes to building a following on social media, and many people fear that they won’t be able to maintain a regular posting schedule. The solution is to create a content calendar and plan ahead. Block out time in your schedule for video creation and editing, and consider batching your content creation so that you can create several videos at once. This will help you stay organized and consistent, while also allowing you to focus on other aspects of your life and business.

5. Fear of Technical Difficulties: Technical difficulties can be frustrating and discouraging, and many people fear that they won’t be able to overcome them. The key is to be prepared and have a backup plan. Invest in reliable equipment and software, and have a plan in place for troubleshooting technical issues. Consider taking an online course or working with a coach or mentor who can help you navigate technical challenges.

Creating video content for social media can be intimidating, but it’s important not to let fear hold you back. Identify your fears, and develop a strategy for overcoming them. Focus on your passion, practice regularly, and be authentic in your delivery. With dedication and persistence, you can create engaging and viral video content that will help you connect with your audience and achieve your goals.

Where Can You Find Me?

Kristen White is the founder of C.A.T.S. Networking, a women-empowering-women entrepreneurs biz growth community. She’s the Big Cat @ OrangeCatContent.com, a boutique digital marketing agency for Coaches, Authors, Thought Leaders, and Speakers in the personal development marketplace. With her background in TV news and filmmaking, she supports speakers at RocktheStageSpeakers.com

Kristen specializes in Video, Messaging, and Visibility strategies for entrepreneurs. You can connect with her for a complimentary session on your  Online Video Strategy for Speaking & Media content.

Book a Massive Visibility with Video Mapping session here.