How to Get Your Book in the News

Breaking news is a common occurrence in today’s fast-paced world. Here are a few tips for taking advantage of this situation to showcase your expertise:

Watch the news and react accordingly

Keep an eye out for news stories that develop around your area of expertise, a book you’ve written, or public speaking engagement topic. Having the required background and depth of knowledge on the topic is helpful when responding to a current event.

Know who to contact

Even when you are the expert on a newsworthy story, that doesn’t mean much if you don’t who to contact when that breaking event occurs. Compile a list of editors, producers, and personalities in all areas of media including television, newspaper, radio, and blogs. As soon as your topic becomes relevant, give them a call, email, or text to let them know you are available.

Have a bio ready

The best way to let the media know your background and who you are is to have your bio ready to send. Most will ask for some sort of description regarding your experience and education. Develop a brief bio, and a longer version, to submit when you contact the media. Being a part of the breaking news cycle is an important opportunity to showcase your knowledge and garner good publicity if done right. Your chance for the spotlight is right around the corner!

Kristen White is a Content Catalyst and Powerful Interviewer. She can quickly add the crisp clarity, magic dust and unique brand elements to any message, book, product or campaign.

Through her award-winning interview skills, Kristen will excavate and synthesize a personal story and legacy into a magnetic brand and content strategy. Her strong intuitive insight, journalistic training and versatile wordsmithing, offer clients a wellspring of fingerprint language options to apply to all levels of their written, spoken and video communication. Kristen is a bestselling author, award-winning documentary film director and cast member, television series creator/writer, and television on-camera journalist. As the CEO of Rock the Stage, Page, and Screen™, a digital media and marketing company, Kristen supports clients with unique personal brand development, speech writing and performance, book concepts, titles, outlines and marketing, and online business consulting.

Rock the Stage, INC, offers professional video production for authors, speakers and coaches with a variety of speaking topics.  The company also offers speechwriting, broadcast-quality lifestyle video interviews and fast-track book publishing via an on-camera interview.