Your Brand Voice is Best Shared with Storytelling
Many believe their brand is a catchy phrase, a logo, or a palette of colors, and while this is all true, your brand is so much more. A brand story is the promise of the experience your client will have and the ultimate outcome they will receive, because of working with your company and interacting with your services and packages.
A great Brand Voice tells the story a client’s transformational experience
This is especially important in the personal development marketplace. Individuals are seeking self-improvement with robust enthusiasm. They want to jump in and find more happiness, increased fitness, more income, and better sex, basically all the ways they can expand and enrich their lives. If you are a Coach, Author, or Speaker, you already know that your clients want to discover more purpose and more joy in their everyday lives.
Your Brand Voice and your Brand Message need to immediately identify the transformation your business offers in clear and concise words and experiential stories. For example, “The Best Shape of Your Life” is a better brand message than “100 sit-ups”. Self-improvement seekers are looking for outcomes, and are not necessarily focused on the journey required to achieve these results.
Find yourself and be that.
Your Brand Voice is the bullseye of this target and people who are seeking the results you promise will line up to become your clients. The key to success is to be specific and targeted in your business services and packages and to use storytelling to share your results.
Here’s an Example:
Your Life is a Rich and Colorful
Tapestry of Experiences.
Which Stories will you
Share with the World?